1.Service providers that successfully execute on new go-to-market strategies for converged services can gain new revenue streams and more efficient, leaner operations. They will benefit from third-party innovation, customer-centric strategies and new channels to market. Longer term, they will enjoy enhanced brand value and increased competitive differentiation, leading to sustained benefits for service providers and their shareholders.
To help ensure success: Set realistic goals. Don’t be afraid to fail. Lean on partners. Be flexible. Share risk. Focus on customers.
2.The right partner can help service providers develop a strategy and make the decisions to grow with the new conversation experience. However, the path to the new conversation experience raises a number of questions. Such as:
What investments should I make and when?
How should I frame collaboration agreements?
Which partners should I work with?
Determining the answers to these questions and finding success in the new conversation experience will come down to mindset. Those who are most willing to think about the user experience before technology, to turn competitors into collaborators and to open their networks to new partners will realize the greatest rewards.
passage of time
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